Digitization in companies presents changes in the commercial models, adoption of technologies, new interactions with the consumer and a transformation whose success will depend in the change of mindset of leaders throughout the organization. The sudden increase in the product demand via digital mediums as well as the remote work practices accelerated the adoption of new technologies.
Digital tools improve accessibility to products and services, creating a more attractive purchasing experience for the consumer, as well as the hyper personalization phenomenon which allows buying based on the user’s particular tastes. The cost savings emanated from automation represents another incentive for adopting a digital business model.
Online storage mediums such as the cloud allow instant access and data processing from anywhere. Machine Learning and Artificial Intelligence enable companies to generate predictive models or pattern and trend recognition of their operations and productive processes.
The greatest challenges facing companies that have not achieved a complete and efficient digitization are of the cultural, organizational and process kind. The process transformation is linked to changing and discarding activities that are entrenched in the company’s conditions, where, in many cases, the top leadership does not allow the company to evolve.
Organizations need a vision and plan to better understand how the data based decision process will be, what is its purpose and who will implement and assess the benefits and define priorities. Accordingly, the selection of digital tools must be aligned with the proposed objectives.
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